Highway Billboard Advertising in Malaysia
Catch Every Commute.
Drivers can’t skip, scroll or swipe past a highway billboard, so your ad gets their full attention.
Book from over 230 billboards on the NSE, LDP, ELITE, KLIA Expressway, Federal Highway, NKVE, Sprint, MRR2 and Karak Highway, from Klang Valley commutes to toll plazas and R&R stops all the way to the East Coast.
- Captive Traffic
- Long Sightlines
- Toll Plaza Spots
- North to South
Why Advertise on Malaysian Highways
A Captive Audience
Traffic slows down at toll plazas, interchanges and the evening jam, giving drivers and passengers time to actually read your ad.
Seen From Far Away
Highway panels go up to 60ft x 40ft and sit high above the road, so your brand is visible long before drivers reach it.
Daily Repetition
Klang Valley commuters use the same highway to and from work, passing your billboard twice a day, five days a week.
Reach Beyond KL
The NSE, Karak Highway and LPT carry outstation drivers too, especially during the balik kampung rush before Hari Raya and Chinese New Year.
Highways We Cover
Every highway reaches a different crowd. Here’s where our highway billboards are and who you’ll catch on each route.
NSE (PLUS Highway)
Malaysia’s main north to south route, with spots at interchanges and R&R stops from Alor Setar and Juru near the Penang Bridge to Ipoh, Tapah, Seremban and Skudai.
LDP
Our biggest highway cluster, with over 60 placements past Kelana Jaya, SS2, Sunway, One Utama, Sri Damansara and Puchong.
Federal Highway
The main link from KL to PJ, Subang and Shah Alam, with spots near Mid Valley, Section 51A, Subang Jaya and the Batu Tiga Toll Plaza.
ELITE & KLIA Expressway
The airport route, catching travellers and business commuters heading to and from KLIA, Putrajaya and USJ.
NKVE
Damansara Toll, Bukit Jelutong, Jalan Duta and Kota Damansara, where traffic slows at toll plazas and interchanges.
Sprint Highway
Running past Damansara Heights, Bukit Kiara, Sri Hartamas and Bandar Utama, with overhead bridges, digital screens and pillar wraps.
MRR2
KL’s middle ring road through Ampang, Cheras, Taman Melawati and Batu Caves, with both static and digital billboards.
Karak Highway & LPT
The route to Genting Highlands and the East Coast, with spots near the Gombak Toll Plaza, Genting Sempah and the LPT towards Kuantan.
KL-Seremban, MEX, DUKE & NPE
City links around Sungai Besi, Putrajaya, Jalan Duta and Sunway, plus the KL-Seremban Highway into the city. See them on the map
Highway Billboard Formats
The right format depends on where the site is and how fast traffic is moving. Here’s what you can book along our highways.
Triple-Sided Billboards
Free-Standing Billboards
Overhead Bridges
Digital Highway Screens
What to Check Before Booking a Highway Billboard
Two billboards on the same highway can perform very differently. These are the details worth checking on every listing.
Traffic Direction
Each face only reaches one direction of traffic. Our listings say which way each panel faces, such as northbound, southbound or towards KL.
On-Side or Off-Side
An on-side billboard sits on the same side as the traffic it faces, while an off-side one sits across the road. We note this on the listing where it applies.
Speed & Slowdowns
Sites near toll plazas, interchanges and known jam spots give drivers more time to read your ad than an open stretch of road.
Keep the Artwork Simple
Drivers only have a few seconds, so go for a big visual, a short headline and a clear logo. Skip long copy, small text and QR codes.
What Affects Highway Billboard Cost in Malaysia
Highway billboard rates depend on the site, so we quote each location you shortlist. These are the things that move the price.
Highway & Location
A billboard on the LDP or Federal Highway is priced differently from one at an R&R up north. Traffic figures on our listings come from media owners, so treat them as estimates.
Size & Format
Rates change with the panel size, from standard highway boards to 60ft x 40ft supersites, triple-sided structures and overhead bridges.
Campaign Length
Many highway sites are offered for 3 months, and some only for 6 or 12 months. Every listing shows its minimum booking period.
Printing & Installation
For static billboards, producing and installing the skin is a separate cost from the space, and it depends on the size and material.
How to Book a Highway Billboard with Bunting Lah
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Browse locations
Search the OOH Library or the OOH Finder Map by highway, area or format.
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Shortlist & message us
Hit WhatsApp or Email on any listing and the location details come with your message.
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Get availability & rates
We check which faces are free for your dates and send you a quote.
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Go live
Send us your artwork and we’ll handle printing and installation, so your billboard goes up on schedule.
Live Highway Billboard Inventory
A quick look at some of our highway billboards, from the Klang Valley to the NSE.
Highway Billboard Advertising FAQs
How much does a highway billboard cost in Malaysia?
It depends on the highway, the exact site, the panel size and how long you book it for, plus printing and installation for static boards. A supersite on the LDP is priced very differently from a board at an R&R on the NSE. Send us the locations you like from the OOH Library and we’ll quote you for each one.
Which highway is best for my brand?
It depends on who you want to reach. The LDP, Federal Highway and Sprint are packed with Klang Valley commuters, ELITE and the KLIA Expressway catch airport travellers, and the NSE and Karak Highway reach outstation and holiday traffic. Tell us your target audience and we’ll suggest a mix.
What is the minimum booking for a highway billboard?
Many highway sites are offered for a minimum of 3 months, and some are only available for 6 or 12 months. Each listing shows its minimum booking period, and digital highway screens can often be booked for shorter periods.
Can I choose which direction my billboard faces?
Yes. Many of our highway sites are double-sided, and each face is booked separately. The listing tells you which direction each panel faces, so you can pick the traffic you want, such as cars heading into KL in the morning.
Should I choose a static or digital highway billboard?
A static billboard gives you the whole face 24/7 for the full booking, which suits long-term brand building. A digital screen shares its time with a few other brands but lets you run shorter campaigns and change your creative. Compare our billboards and digital screens.